Choice Architecture

“It’s also important to understand that there is often no way to avoid choice architecture—people are pushed in a direction to make a decision regardless. The question is: Are you doing it accidentally or purposely? Why is it OK to do this accidentally, without a plan, and do patients harm, but it isn’t OK to better facilitate decisions?”

The concept of choice architecture is gaining ground in healthcare – the idea that people make decisions based upon how the information is presented. BeeWell was created to simplify patient access to information from their doctor about health choices. This article highlights the significant opportunity and responsibility encompassed ‘nudging’ patients to help them achieve optimal outcomes.

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